After a campaing is sent, a report is generated by Mailchimp, where all its main factors are scrutinized. The only way to measure the effectiveness of a marketing campaign is analyzing its success rate. Why is it important to know about addresses cleaned in Mailchimp? Usually most bounces happen due to a bad opt-in our double-opt-in implementation. If the soft bounce continues, that email address will become a cleaned contact. Whenever a soft bounce takes place, Mailchimp will try to deliver the email for a period of three days. Such is the case of a mailbox being full, a typo or an outdated email address. Soft bounces happen when there’s a temporary issue with the email address and the delivery wasn’t successful. In other words, that email address won’t be receiving more campaigns in the future. When Mailchimp detects a hard bounce, it will automatically set that email address as cleaned. This may happen because of an invalid address or a server problem. But, what does that mean? Hard bouncesĪ hard bounce occurs when an email is not delivered. What are cleaned contacts?Ĭleaned contacts are email addresses that have bounced, therefore are considered invalid. Doesn’t matter if you’re a heavy user or you're learning to use Mailchimp, the way you manage your contact lists is probably the most important aspect when it comes to achieving successful campaigns in the email marketing service provider.īelow, you’ll learn what does cleaned mean in Mailchimp and why this is fundamental for your campaign strategy.
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